Hall-of-famer Morley to lead Rams� revival

Renewal is in the air for Rockingham Rams Football Club as it seeks a changing of the guard both on the pitch and off next year.

The Rams suffered the disappointment of winning only three games in a difficult 2015 Peel Football League season and are seeking to instigate the dawn of a new era with the appointment of WAFL Hall of Fame inductee Tony Morley as its new senior coach.

Morley - the 1978 captain and 200-game veteran of South Fremantle Bulldogs - views culture as the touchstone of Rockingham's new direction.

"We need to get the players very club-orientated to the point of wanting to be at the footy club to play, train and socialise - after all, it is a community footy club," he said.

"The players have got to be committed. It is their footy club.

"We can head them in the right direction but the bottom line is they have really got to want to do it."

With a two-year term promised and the option of a third, it is clear Morley intends to implement substantial change to return the club to a more community-oriented feel.

Morley and club president Perry New believe a top-down approach to club culture is key to achieving these goals, seeking the right senior leadership to cascade their influence throughout the club.

This is apparent in the appointment of the experienced Morley as coach, as well appointing a sponsorship manager to develop business relationships throughout the community.

"(We want to) talk to business people, we want them involved," Morley said.

"We have the best facility in the Peel league as a club, and we want to utilise that."

While a style of play is yet to be decided, Morley asserts that it will begin with their colts side, as the club's young players bring through a footballing approach that will be guided by some more experienced senior players.

"We want to be successful, a footy club relies on (its) senior team," he said.

"We intend to bring key players in to the game to teach the youth. I'm very happy to educate the young ones coming through.

"I think we have the group of young players to do that."

While Morley has not been in a senior coaching role for the past four years, he served as an assistant with the Rams in the 2015 season and believes he has the passion to ignite his clear vision.

"I've maintained a knowledge of clubs and the game (in this league)," he said.

"Passion is a wonderful thing and if our players and supporters can bring it, things can change overnight.

"I'm a realist - we won three games last year, if we can win six games I'll be rapt, if we make finals that's a bonus."

Rockingham Rams will host a players meeting on Friday, November 6, at Anniversary Park.