Seminars on maximising advertising

Businesses will get a unique opportunity later this month when marketing and advertising expert Brian Nielsen visits the State to hold a number of seminars.

The free seminars, which are hosted by West Australian Regional Newspapers, will be called Drive Your Message Home: Make All Roads Lead to You, and will inform businesses on how to best maximise advertising.

Mr Nielsen will run through many of the finer points in regards to advertising and marketing, including the unchanging principles of communication, the importance of traditional media in modern marketing, how to raise your voice above the myriad competitors online and how to get advertising impact at a good cost.

Mr Nielsen said print media was still vital in the advertising market.

"While digital media is making an impact, research and experience is showing it is not a replacement," he said.

As a special gift, each attending business will receive $100 worth of free advertising in the _Sound Telegraph _.

The seminars will run at the Gary Holland Community Centre on July 23 and 24.

To register, call _Telegraph _branch manager John Whittaker on 9592 0200 or email john.whittaker@soundtelegraph.com.au .